The meaning | Running For West. En

The meaning

The meaning

Diego Méntrida's gesture of sportsmanship in that triathlon event in Santander went around the world. For Diego it was something natural and, as he always says, "it was not a big deal". But the truth is that even Will Smith himself wanted to share it on his social networks with his tens of millions of followers.

It was precisely this video by Will Smith that made Diego realize that the small things always turn out to be the big ones. It was clear to him then that it was time to fight for the most important challenge of his life: to help his only brother - Carlos - and those who, like him, suffer the consequences of "West Syndrome" to have a life as happy as possible. How? By doing what he likes best in life and what he knows best: running. That day, in Diego's head, Running for West was born.

The goal is twofold. On the one hand, to make society aware of the existence of the disease of West Syndrome and its consequences, in order to promote its research and treatment and to empathize with those who suffer from it. And, at the same time, to try to generate the necessary funds to develop new models of supervised housing, where Carlos and those who suffer from the same disease can live happily and with the attention and care they need.

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XRTM
Madrid Foro Empresarial
S8 - Media
Holmes Place
Aire Libre
Corricolari es Correr